Christina Holding, Marketing Director
Christina E. Holding joins TisBest Philanthropy as Marketing Director. She is dedicated to helping brands, creatives and artists advocate, engage fans and express their unique digital identities through authentic storytelling, strategic partnerships, and captivating experiences. Previously, as National Account Marketing Director at SonyBMG New Media Seattle/SF, Christina developed integrated marketing campaigns, branding and strategy for artists in all genres on labels such as Arista, Columbia, Epic, RCA, and many others. A chance encounter took her to art school in the UK and shortly thereafter she landed at the intersection of entertainment and tech. Recently, Christina was Sr. Business Development Director for the film, music, gaming and live streaming arm of Rightside, a leading provider of domain name services, offering one of the industry’s most comprehensive platforms for discovery, registration, usage, and monetization.
Christina is also a painter and clothing designer and contributes her artwork to charitable causes like The Marsha Rivkin Ovarian Cancer Center Ovarian, The American Heart Association, and the Northwest Organization For Animal Help.